Search Results For: content marketing

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.

Google announced late Wednesday that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud.

TAMPICO BEVERAGES: Chicago, has promoted Richard M. Ross to…VIRGIN ENTERTAINMENT GROUP: North America has promoted Dee Mc Laughlin to…

General Mills brings the great outdoors online to tout its Natural Valley Granola Bars to travel aficionados.

The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.

ABC is embarking on a new venture that will let fans download their favorite episodes of the network’s hit TV shows for free backed by ad-supported content.

SIX FLAGS: and National CineMedia have joined forces in a new…THE MARKETING ARM: Dallas, has hired Dan Belmont as…LIME PUBLIC RELATIONS + PROMOTION: New York, has absorbed p.r. shop…

How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

TV GUIDE MAGAZINE: and the Sci Fi Channel have…NIKE: and the USA Basketball are…STARWOOD HOTELS & RESORTS: has appointed Chad Waetzig…SONY ERICSSON MOBILE COMMUNICATIONS: and Orange PCS, a…FREIGHT TRAIN MEDIA, LLC: Cleveland, OH, is…SIDETRACK TECHNOLOGIES: will introduce…WHEATIES BOXES: will sport…SYNERGY SPORTS: Ocean, NJ, promoted Jay Silva…