Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching

Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

Traveling Companions Hotels bunk with bedfellows from soccer players to turtles. Partnership has taken on new meaning in the hospitality industry as hotels

Dr Pepper/Seven Up this month starts shooting from behind the three-point line with a January-through-March college basketball-flavored campaign for 7-Up.The

DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT'S STILL NOT SAFE FROM CONTROVERSY.You know you've arrived - for better or worse

january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as

Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands

THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi's private-label

DECEMBER 2000 Habla Espanol? Orange, CA-based direct marketing company Experian introduced a new Spanish-speaking consumer database that lets brands target