Promotional product spending again posts double-digit gain.

P&G, Coke make a new home for orphan brands. Will the experiment work? It'll be at least a year before marketing staffers at Procter & Gamble and Coca-Cola

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now

Much like it is here in the U.S., the U.K. petrol market is fueled by competitive pricing but few real price advantages for consumers. Throw in ever-rising

Each year, the Society of Incentive Travel Executives, New York City, presents its Crystal Awards to the most innovative, the most enticing, and the most

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,