Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2018 Q&A: How Intel Is Getting Inside B2B Customers’ Minds Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 23, 2018 New Website Helps Planet Fitness Strengthen Engagement Planet Fitness is exercising a revamped website strategy to encourage sign-ups from everyone who resolved to get in shape for 2018. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great Webinar…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More… SPONSORED BY: A Free Webinar: 10 Tips…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 PGA Sponsorship and TV Campaign Boosts Sentry’s Profile A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power…
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 16, 2018 Stunning Innovations and Unexpected Happenings from CES 2018 For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the largest tech event across the globe. More… SPONSORED BY: The…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 12, 2018 Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding. More… SPONSORED…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2018 National Championship Excitement is Electric for Ideal A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 9, 2018 4 Predictions for Martech in 2018 Smaller budgets and an increased focus on the back office are among the top martech trends for 2018. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the Ex Awards has…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 5, 2018 View From the Top New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018. The 2018 Chief Marketer Roundtable gathered more than 60 comments from leading CMOs to find out what…