Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 8, 2018 7 Ideas for Interactive B2B Email Marketing Interactive B2B email is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 6, 2018 Top Trends in Audio Branding Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's 10 audio trends to watch. More… SPONSORED BY:…
Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 2, 2018 KFC's New CMO Chats About Reba and the New Campaign Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More… SPONSORED…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 1, 2018 You Need People to Power Technology: Brinker At the recent NEDMA MTech Summit, Scott Brinker discussed why it is crucial to hire the right team to power marketing technology investments. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 30, 2018 KFC's New CMO on Reba, AI and What Keeps Her Up at Night Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More……
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 26, 2018 3 Ways Sports Marketers Can Improve ROI With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports. More… …
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.