While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 20, 2018 The Facebook AI Trends Marketers Need to Watch Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing, for they might become the norm much sooner than we think. More… SPONSORED BY: The PRO…

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Mapping Content to All Points in the Customer Journey While still a challenge, the good news for marketers is that the technology to map customer responses to specific content is a rapidly improving sector of martech. More… SPONSORED BY: Reach Highly…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Storymaking: How to Shape the Stories that People Share about Brands Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More…   SPONSORED BY: The PRO Awards…

No matter the sector, brands can use experiential marketing to affect the customer experience.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 13, 2018 New Action Steps for Sure-Fire Conversions Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise. . More…   SPONSORED BY: New Action Steps for Killer Conversions…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 9, 2018 How to Make GDPR Work for Marketing Teams The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes. More…   SPONSORED BY: New Action Steps for…