Search Results for: pop-up

  • Chevy Puts a New Spin on an Old Model

    Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

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  • Short and Sweet: Quick Tips for Marketing Success

    If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

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  • News Briefs-Starbucks/Balance Bar

    Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21

  • News Brief—Build-A-Bear

    Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season

  • Affiliates Behaving Badly … Again

    It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…

  • Seven Issues to Consider When Leasing a Pop Up Shop

    Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease

  • Evaluate Social Media By Listening, Leveraging and Engaging

    It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir of insights into fuel to accelerate their business: They should be asking how they can do so. The approach I recommend consists of three core activities: listen, leverage and engage.

  • World’s Largest Cell Phone

    2010 Pro Awards Finalist; Best Mobile Marketing Campaign

  • Tide Mile of Clean Style

    2010 Pro Awards Finalist; Best Use of Event Marketing (Five or Less Venues)

  • Duracell Times Square SmartPower Lab

    Best Multidiscipline Campaign Duracell Times Square SmartPower Lab Agency: The Integer Group Client: Duracell, a Procter & Gamble Brand Duracell was coming off of a very successful 2008 campaign. It wanted to repeat that successful program in 2009, but …