Search Results for: pop-up
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Agencies
Chevy Puts a New Spin on an Old Model
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
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Agencies
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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News Briefs-Starbucks/Balance Bar
Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21
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News Brief—Build-A-Bear
Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season
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Affiliates Behaving Badly … Again
It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…
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Seven Issues to Consider When Leasing a Pop Up Shop
Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease
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Evaluate Social Media By Listening, Leveraging and Engaging
It may seem obvious that social media is here to stay, but roughly 20% of marketers feel that social media has no bearing on their businesses whatsoever. Yet an estimated 78% of adults online engage in social media, nearly double just two years ago. Marketers shouldn’t be asking whether they can turn this information-rich reservoir of insights into fuel to accelerate their business: They should be asking how they can do so. The approach I recommend consists of three core activities: listen, leverage and engage.
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World’s Largest Cell Phone
2010 Pro Awards Finalist; Best Mobile Marketing Campaign
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Tide Mile of Clean Style
2010 Pro Awards Finalist; Best Use of Event Marketing (Five or Less Venues)
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Duracell Times Square SmartPower Lab
Best Multidiscipline Campaign Duracell Times Square SmartPower Lab Agency: The Integer Group Client: Duracell, a Procter & Gamble Brand Duracell was coming off of a very successful 2008 campaign. It wanted to repeat that successful program in 2009, but …