American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

As designers we need more than ever to be astute students of the social and technological forces that are reshaping our world and accelerating change at a breathtaking pace. While change is all around us,

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

You know you’re living in a scary world when you have to watch out for spyware and antispyware companies, and that seems to be precisely the world we live in.

In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily...

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.

About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its...

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual...