Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.
Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them
The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.
Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.
It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We're all one big, happy family these days, right? But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.