Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.

Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.

Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site...

Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.

The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high...

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company's marketing, is it too much to ask that they be at least competent?

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve. Is the experience seamless? It should be.

Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.

If the usability of your RSS implementation is poor, you're losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.