Search Results for: Marketers on Fire

Three allegedly fraudulent charity telemarketers have been ordered to pay more than $4 million in fines, civil penalties and restitution as the result of a lawsuit over deceptive fundraising activities, according to Pennsylvania Attorney General Tom Corbett.

A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival

For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

When Google first introduced the quality score, they went to beyond normal lengths, for Google that is, to explain the rationale behind the release, even informing advertisers in advance. Subsequent quality score…

Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have only seen the problem increase over time.

So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers

Somewhere in the back of our minds, whether we know it or not, we find ourselves looking for signs that the economy won’t hold up; except when we speak of the economy, we mean the internet economy.