There's an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.…
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user...
Nickelodeon has bolstered its marketing department with two promotions.
(Multichannel Merchant) Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced Yahoo!,
Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that all businesses grapple with
Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.
Looking for the Next Big Thing? Here's something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium
There's an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench
When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or...
Beyond the "can Colts quarterback Peyton Manning win the big one" theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age's naming "The Consumer" as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases…