Search Results for: storytelling

“Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme.

CBS’s 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine’s content to Yahoo users for free.

In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole.

Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …

Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product …

Electronics Arts and Academy Award winner Steven Spielberg have formed a long-term agreement to create three new and original game franchise properties. Spielberg will work with development teams at EA’s Los Angeles, CA, studio to bring his storytelling …

Simon Properties will host the Care Bears for a two-day blitz in 88 malls in November. The event, timed to National Care Week, targets preschool members of Simon’s Kidgits Club. The Nov. 5-6 promotion brings costumed Care Bears to Simon malls in 35 …

Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand’s image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. …

The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout

To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and …