Search Results for: brands on fire

Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.

Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site…

JCPenney Co. fired its chief operating officer, Catherine West, last Thursday. The company did not comment on the reason for her immediate dismissal.

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

Is the experience seamless? It should be.

Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company’s revenues and build brand awareness for its lesser-known technology products.

Technology-infused toys including Nintendo’s Wii and T.M.X Elmo led the list of the Top 12 must-have holiday toys reveled yesterday by Toy Wishes magazine

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.