496 results for: brands on fire

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A New Leaf

|  by Chief Marketer Staff

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Premium Incentives: Better to Give

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

We Are What We Market

|  by Chief Marketer Staff

My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant

Retailgating

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

Kicking the Tires

I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red '73 Beetle, but in the end

Brand Illusions

|  by Chief Marketer Staff

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club





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