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Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …

In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for

CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader’s Digest. A simple but highly functional …

SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons’ second Olympics as

Letters in response to “Loose Cannon: Babes in R.O.I.land”