McDonald's Corp. is unlikely to shut down Burger King's meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald's

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn't matter. Three major professional sports

MyPoints.com, an Internet-based incentive and loyalty program direct marketer, has set up an initiative allowing marketers access to its database of three

National Car Rental will begin participating in the Gold Points Rewards loyalty program on Oct. 1. United States-based National Car Rental locations will

The Sharper Image, San Francisco, has launched the "Win the Chair" sweepstakes, in which six entrants will win a new Quad Roller Get-A-Way Massage Chair.

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,