Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Connecticut's attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market - for smaller marketers, that

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

Garden Botanika Inc., Redmond, WA, had net sales of $13.5 million for the second quarter of fiscal 1999. This compares with net sales of $20.8 million

Online loyalty marketer MyPoints.com, based in San Francisco, has completed its acquisition of database marketing services firm Experian's Internet loyalty