Starbucks' notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they're clapped

Considering it's on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Ron Rossi has joined Cincinnati-based Frequency Marketing Inc., as creative director. He will oversee all of the direct marketing, advertising, Web site

EastWest Creative found that the old adage about putting yourself in theconsumer's shoes holds true - even if they are only a sizethree-and-a-half, with

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

When a major retail chain invited Procter & Gamble's Jim Bechtold to visitits top execs, there were about 10 men in the room - and one woman. Theywanted

This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General