Nearly nine out of ten consumers (88%) making online purchases between February and April rated the experience satisfactory, despite one in five having

Albara Corp., Houston, will acquire Leapfrog Smart Products, Inc.,a private company headquartered in Orlando, FL. Leapfrog designs, develops, licenses

Dugan Valva Contess confirmed that principal Neil Contess might be leaving as the agency undergoes a restructuring. "Neil Contess is still a full-time

Let's face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

Minneapolis-based promotion agency WatersMolitor ran the table at the North American World PROs, nailing Gold Awards with each of its four entries and

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged "The Joy of Cola." To spur trial while

The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That's why Spalding Sports Worldwide has hired packaged goods

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That's the upshot of Anatomy of a 21st Century