Filling in pieces of the one-to-one puzzle
"The Experience Economy", B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail
"The Experience Economy", B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail
Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted
EBay, the online auction service, had a problem earlier this year: Although visitors to its "my eBay" Web pages were able to specify the categories they
Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information
A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president
Marketers seeking excellence in one-to-one marketing online should take a gander at financial services sector Web sites: The industry has developed sites
Food.com, San Francisco, an online restaurant takeout and delivery service, and MyPoints.com have launched a co-branded loyalty program, MyPoints by Food.com.The
Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2
Here's the latest gizmo for shopping carts: Klever-Kart puts an LCD display on cart handles, and promotion offers scroll by as shoppers stroll the aisles.
Last year, Karamba helped Interbrew bring a little piece of America into bars across Belgium. Last month, the Brussels agency won top honors for the quirky