Internet marketing services firm CMGI Inc., based in Andover, MA, has launched the CMGI @Ventures B2B Fund, a new venture fund to concentrate on business-to-business

Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They're the people who collect and process all

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Those ladies in hairnets are getting elbowed out by beverage marketers eager to boost brand loyalty among schoolkids.Coca-Cola, Dairy Management Inc.

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry's goal of all-inclusive packages took a great leap

One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A

At this point, everyone has seen a lot of "CRM." We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform

Ask direct marketers to name their frustrations, and they'll say that keeping good employees is a nightmare. The best people are distracted - beckoned

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

Suddenly it seems like every business in the country has a Web site - from industry giants like Microsoft and General Motors to the corner pizza joint.