you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh

Consumers like to belong, but they're sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal

MemberWorks, Stamford, CT, which provides customer-loyalty programs, has formed a joint marketing relationship with MyPoints.com.Under the agreement,

Choosing DVC as the one promotion agency to represent the decade of the `90s was no small task for promo's editorial staff. We think our pick's a good

Drive-thru restaurant chains Checkers and Rally's, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget

They'll help you sample, coupon, run sweeps, or do direct response on the Internet. We'll help you find out how they work and what to know before hiring

There's nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar's Dawson's Creek TV

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

AutoNation's AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who