H&R Block, the income tax preparation and financial planning service based in Kansas City, has kicked off a $100 million ad campaign to support the expansion

ZDNet, a Web destination for people who want to buy, use and learn about technology, and MyPoints.com, an Internet direct marketing and loyalty program

Ha-Lo Industries, Inc. is "e-transforming."The company last month announced an "aggressive new strategic platform to extend promo products marketing and

Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter

Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that

As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds

Don't throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider

Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers

There are rumblings that the Abacus Alliance isn't serving up the response it once did, and that its decline is forcing some mailers to reduce their slice