Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause

In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're

THE DEBATE OVER attitudinal research vs. product use history won't likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

THE LEAD STORY in the December issue of DIRECT ("Don't Be Lulled") featured a pie chart indicating that in 1999, companies were spending 50% of their

It's hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So

Online promos get better mileage when they're connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand's

The Spiegel Group, Downers Grove, IL, has named Jon K. Nordeen to senior vice president. Nordeen will continue to serve as chief information officer of

Iballs (www.iballs.com) appointed James A. Warner president. Previously, Warner ran an Internet consulting firm, Third Floor Enterprises.NewMediary.Com,

Great Universal Stores plc, London, is investing $13 million in a joint venture between Experian, its information services division, and MyPoints.com

This member file with nearly one million names is now being managed by Response Media Products Inc. Members fill out a form to join the Passport loyalty