Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don't cut corners. But cost control is

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

It's downright un-American.You can earn points with American Express, but you can't redeem them on American Airlines.Or can you? Yes you can! All you

Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling -

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers' actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand's corporate parent, Philip Morris USA, is one of

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

There's an old blackout sketch at Chicago's famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city's