Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,

E-mail marketing suits Zoots' search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

GIVEN THAT A RETAILER buying bags in quantity today likely won't need to replace them for two to five years, how has online marketer eBags, which launched

AS ONE OF CAPITALISM'S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain's

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump's by Mail. Nachemin has been with Hanover

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

JC Penney uses the Web to enhance customers' brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. "The truth is, I really just

Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It's dead but