Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing

Bashas' Supermarkets' card rewards customers IS A "THANK YOU" all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the

january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as

Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed

Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,

Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you'll see the next millennium before your frequent-flier miles start paying

THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave

Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when