PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

It's a cliche to say India is a land of contrasts. But on my first visit here, the contrasts are too striking to ignore. There's the Taj Mahal on one

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

What if we got it all right? What if we've finally created the tools and procedures necessary to manage and develop a direct marketing business? I think

Reflect.com offers customized cosmetics It used to be if a woman didn't like the shade of lipstick she'd bought, her only options were to buy a different

Alternative media company, Valassis Communications Inc., Livonia, MI, has acquired the consumer product sampling segment of Alternate Marketing Networks

Catalina Marketing Corp., St. Petersburg, FL, and Fuel Marketing Solutions Inc. (FMS), Dallas, have settled a patent infringement and unfair competition

J. C. Penney Co., Inc., the Plano. TX-based cataloger and retailer, has formally named Allen I. Questrom chairman/CEO.Loyalty and direct marketing service

Here's an example of the message I was trying to relay in my June column ("Who You Calling a Promotions Agency?"), that marketing agencies trying to distance

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and