Amazon.com knows customers are the best advocates of a company's brands: It attracts new sales through the customer book-review section on its Web site.

The European Commission widened an antitrust investigation into Deutsche Post AG, charging that the post office abused its dominance in Germany to squeeze

Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing

SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

It was summer-time and the purchases were easy among promotion marketers.PROMO's tracking of agency acquisitions took a month off in September to make

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing's sampling

Consolidation leaves CPG leaders in control of more brands as retailers watch for a loyalty marketing assist.Retailers could get more of a good thing

ROOMS FOR HYATT HOTELS BOOKS ITSELF FOR MORE BRANDING BY FOLDING "THE TOUCH" TAGLINE INTO EVERYTHING IT DOES.Hotel service providers have always been