Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

It's ironic, really, to see an image ad for Happy Meals. McDonald's turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

InFlow, Inc., a Denver-based provider of Internet data services, has tapped Minneapolis advertising and design shop Hunt Adkins as its advertising agency

Impower, Inc., a Princeton, NJ-based interactive marketing services provider, has acquired Datamark Technologies, Inc., a purveyor of customer loyalty

Store brands are thinking beyond price to product and packaging - but not promotion.National brands don't need to worry about promotional competition

Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,

IdeaMall shifts to phones and Web to build for future To help stem a spate of recent losses, IdeaMall Inc. has cut catalog circulation and retailing and

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING - both online and off - can't just be a sales tool for a