Habla Personalization? Si'! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet

Customized packaging helps Dan's click with chocoholics online Everyone's dental records are different, so it only follows that everyone's sweet tooth

Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

Capsule success stories show CRM works Portland Trailblazers obtain 16,000 new customers Situation: Needed to pre-sell 5,500 season tickets and increase

Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren't

Car rental companies see giving independence as a way to achieve loyaltyIT'S A BURDEN SHARED by rental car agencies and parents of teenagers alike: How

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching

Specialty printing is taking a lot of new twists and turns.If your business is involved in specialty printing, it's a good time to be you.The market sector

A communications company leverages its relationship with a local sports teamIT'S HARD TO BEAT HOCKEY FANS' relentless devotion. New York Rangers fans