An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts ...
Terry Atkins' mom collects Campbell's Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell's Camden, NJ, headquarters.
Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
NBC's The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this ...
The NASCAR race at Daytona International Speedway this summer may be sponsored by Pepsi, but Coca-Cola promises it will make its presence known on the track. Competing in the Pepsi 400 on July 3 will be eight drivers in cars wrapped to promote Coke's ...
Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that
Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week