If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check

CHICAGO - Wilton, CT-based Ryan Partnership earned Best Overall Promotion honors last night as PROMO unveiled the winners of the 11th annual PRO Awards

John S. Anderson has been promoted from executive vice president of RappDigital to the new position of general manager. RappDigital, based in New York,

Americans value family and stability more than ever in the wake of the Sept. 11 terrorist attacks, according to a new survey by Wunderman. Of 1,000 consumers

“BUSINESS AS USUAL.” It's a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Six U.S. entries were among the 51 campaigns chosen as finalists in judging for the Association of Promotion Marketing Agencies Worldwide's second-annual

Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate

Editor's note: The FBI's investigation into the game scandal at McDonald's and the media debate that followed have heightened awareness about the potential

VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

FAO Schwarz This list features 691,503 individuals who bought items from the toy chain within the last 12 months. FAO Schwarz sells games, toys, collectibles