Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn't waiting. Colorado Springs,

BUSINESS AS USUAL. It's a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving

According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions

WHEN THE REWARDS like money saved off purchases are tangible, consumer concerns about privacy go right out the window. But a new survey shows the marketing

Harrah's Entertainment and Atlanta-based Coca-Cola Co. last week let loose a contest that will send map-wielding contestants into the Nevada desert on

Netcentives Inc., San Francisco, has sold its 49% stake in Golden Retriever Systems LLC to Vital Processing Services. Terms of the transaction were not