Today's loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

Performance Products, an automotive accessories marketer, has chosen NuEdge System’s suite of campaign management and business intelligence tools to facilitate

Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

Unilever's promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don't. (People

Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm's direct marketing arm.

Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million

Direct marketers who use their Web sites in concert with their telemarketing efforts make more money, said Neil Sexton, founder of Sexton's Market in Trinidad, CO.

Ace Hardware Corp. has purchased MicroStrategy Inc.'s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized