BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

I didn't participate in the infamous Pampers Perks loyalty program, so I don't have many negative things to say about it. That puts me in the opposite

Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world's largest packaged goods

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

THEY SEEM innocent enough to me. But maybe I'm just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles. The new program, TrueBlue, which rewards the airline's

Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief