George Wiedemann has resigned from his position as CEO of e-mail direct marketing company Responsys Inc., and Thursday accepted the job as president and CEO of iDine Rewards Network Inc.

(Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force

After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image

Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers

Harrah's Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip

RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate

One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists

It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn't

Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile