Search Results for: storytelling

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

Six step-by-step instructions to create Instagram ads.

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company’s rebranding and data.

Marketing to Millennials is a challenge since they have different likes. Here you will learn, from a Millennials himself, three constants you can count on.

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.