Clipping Path
Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer
Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer
Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO
WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances
They're beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market
How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that
BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss
In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million
A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne
Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media's annual Co-Op. The title
Time, Inc. has begun a loyalty-marketing program to boost People Magazine newsstand sales. People Rewards Plus puts a code on each newsstand copy of the