Letters in response to "Loose Cannon: Babes in R.O.I.land"

Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such…

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

Random House has signed on as the first task sponsor of NBC's anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, ...

The housing market isn’t the only hot real estate segment...internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO...

Several mobile communications companies, reacting to children's advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless ...

MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company's unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses "From ...

Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a "tacit endorsement" for anyone, regardless of ...

Next week, the world will find out which candidate got the honor of being "The Apprentice," Donald Trump's new right hand man. Or, more accurately, right hand woman

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.