MailersClub.com Inc. a Web-based printing and direct mail services firm, has hired two new executives for its management team. Peter Hirsch joined as vice president of sales and marketing, and Tom Menik signed on as chief operations officer.
NBC Daytime is giving fans of the network's popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter ...
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
Vertrue Inc., a membership and loyalty program marketing firm based in Stamford, CT, an entered an agreement to purchase My Choice Medical Holdings Inc., a medical advertising and practice management firm that targets plastic surgeons.
Malls are expanding their kids' clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids' clubs and building additional play areas. Simon Properties, General ...
In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi's new ThankYou Merchants program, consumers can earn bonus points—an average of five points per ...
General Nutrition Centers, Inc. has an ideal incentive to reward consumers who stick to their New Year's resolution of losing weight—cash and prizes totaling $50,000. Beginning Jan. 1, dieters can visit participating GNC stores for an entry form to ...
Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm based in Santa Ana, CA.
Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of ...