Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important…
Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a
PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important…
Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
Revenues increased by 56% to $86.2 million at Webloyalty.com Inc. in 2004, up from $55.4 million in the previous year. The Norwalk, CT-based loyalty marketing agency represents 1.4 million online members participating in five subscription-based programs.
The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME's proprietary SMS technology. ISME will target sports and entertainment brands creating a ...
Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav
As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.
Frito-Lay and Pepsi will get the most bang for their Super Bowl ad bucks this year. Branding consultancy Brand Keys surveyed 1,100 consumers who plan to watch the game to gauge fans' likely response to seeing specific brands' ads before, during and ...