: Great column on Martha. However, although I am one of the women who maintains "solidarity" with her, the fact is that someone did lose scads of money -- whoever bought the stock she unloaded before it tanked.

Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

LOOK WHAT'S HAPPENED to the promotion calendar: Guinness made St. Patrick's Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores

The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months

Leading Hotels uses exclusivity to book members for loyalty program

Musicland Group is testing online and cell phone alerts for its Sam Goody, Suncoast and Media Play Web sites. Consumers register at the sites, then get real-time messages about new releases, special offers and celebrity news. Messages are sent to ...

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.