Search Results for: loyalty

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,

AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.

American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was