Search Results for: loyalty

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

Karen Corsaro’s son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall

David Baney and R.J. Milano haven’t had an actual boss since April, yet they’ve managed to steer McDonald’s marketing through an important turnaround

U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet

There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C’mon. That’s

It’s a Man’s Thing/England Worthington Bitter’s beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased