Search Results for: loyalty

  • Agencies

    AirTran, What’s Wrong With You?

    AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

  • Agencies

    The Thrill of Sales, The Agony of Service

    How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

  • Agencies Who’s News

    Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.

  • Aadvantage Signs Up 1-800-Flowers

    American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

  • Catalina Net Income Increases

    Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was

  • Brieley Sells One-Fifth of Firm to WPP Group

    Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash

  • Primedia Invests In Intellipost

    Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

  • Study Gives Clues To Auto Purchase Loyalty

    Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

  • Catalina Buys DCI Cardmarketing

    Catalina Marketing Corp., St. Petersburg, FL, acquired DCI Cardmarketing, Manasquan, NJ, a specialist in retail card-based loyalty marketing programs.

  • M&M/MARS

    As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer’s Shock Zone