Search Results for: loyalty
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Agencies
Court Them Early and Well
IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious
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Agencies
Rewards vs. Relationships: Which Really Builds Loyalty?
TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the
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Agencies
Bergdorf Goodman Starts Rewards Program
NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to
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CVS Tries New Prescription
Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll
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Lions among LAMBS?
Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets
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Calling All Entrepreneurs
After spending five years at Nabisco, Cliff Medney felt the tug to be free. “It was time,” he says. “I had learned and experienced a great deal and wanted
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Client-Side Marketers: This Is Your Party, Too
Mark your calendar: On a Tuesday evening just 28 weeks from now – at 5 p.m. on Sept. 14 – you, I, and hundreds of our colleagues from around the world
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BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:
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Faithful to the Underground
Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for