Smart marketers are realizing that they don’t have a choice anymore when it comes to reaching consumers. In today’s business environment, the 4 Ps of marketing can be copied verbatim by an outside competitor. The only separation is communication - how a marketer tells its story.
Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark's Survey of the American Consumer (MRI).
Book marketing, from music videos, to podcasts to bookstore tours.
(Multichannel Merchant) Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well.
Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn…
Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech
Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.