CM Weekly July 11, 2021 Barbie has come a long way in her 60-year history. Through adapting to digital gaming, streaming video, apps and other media that could have threatened sales of the brand’s old-school, low-tech core products—dolls and their accessories—Barbie has managed to increase its sales during the pandemic and beyond. By a lot.…
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
A look back at the biggest events and disruptions in retail marketing last year.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
CM Weekly July 12, 2020 The world has become a lot more social while distancing. For scores of small- and medium-sized businesses, social media platforms have become the primary means of communication with consumers, customers and prospects during the COVID-19 pandemic. And those platforms have taken note. TikTok, for instance, is courting SMBs with a…
Digital platforms showcased their ad products at IAB’s virtual NewFront week.