View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 25, 2014 10 Different Visuals to Increase Social Media Engagement Branded Videos Losing Ground to Individual Users Sharing Same Videos Losing Loyalty? 4 Biggest Missteps Burt’s…
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn't.
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
This article offers tips on preparing and evaluating content marketing and yielding benefits.
Chief Direct Marketer View Web Version April 23, 2014 Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. …
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages.
Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results April 22, 2014 EMC Creates Centralized Global Database Optimizing Mobile Marketing Apps With Analytics Top 3 Marketing Automation Worries: Survey Big Data for Smaller Businesses New Penton Database Offers Targeted B2B Data EMC Creates Centralized Global Database…
LinkedIn is replacing the "Products" and "Services" pages with "Showcase" pages. What does that mean for you?
View Web Version Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer, and DIRECT April 18, 2014 Brand Experiences Drive Big-Time Results for Interactive Video 9 Ways the CMO Role Impacts Your Bottom Line Content Marketing is NOT Advertising How…