View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 2, 2014 Four Must Have Digital Marketing Competencies Are Your Emails Getting Opened? Infographic Tips to Manage Negative Social Media Feedback 300% Conversion for Sony Rewards…
All-in-one social management solutions allow marketers to listen to what social users want
For video marketing, CMOs are making more assumptions than using hard data to get it right.
Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.
Chief Direct Marketer View Web Version April 30, 2014 Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More… SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers…
New report details paid, earned and owned social media trends for the first quarter of 2014.
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 24, 2014 Marketing Automation Technologies: Good for Prospects and Customers Video Marketing: Using Hard Data Versus Assumption Branded Videos Losing Ground to Individual Users Sharing Same Videos Marketing Automation Trends 4 Biggest…
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.