View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 05, 2014 Many Forms of Measurable Metrics on Fiskars Mobile Tour Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert Four Must Have Digital Marketing Competencies 300% Conversion for Sony Rewards…
4400 River Green Parkway Suite 100 Duluth, GA 30096 Phone: 800-858-4888 Email PossibleNow PossibleNOW enables organizations to better engage with customers through enterprise preference management. PossibleNOW’s MyPreferences® provides the ability to deliver personalized communications with relevant content through the channel of choice by effectively collecting and managing the contact preferences of customers…
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 9, 2014 Are you in? Vine’s New Search Functionality Justin Timberlake + Sauza Tequila=Sales 3 Ways to Avoid Wasting Your Marketing Budget Retailers Look to Merge…
This article helps us understand and employ these four must-have digital marketing competencies.
Chief Direct Marketer May-7-2014 View Web Version May 7, 2014 Bangle Blend: How Alex and Ani Connect Across Multiple Platforms An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off. In this exclusive Chief Marketer profile, the Rhode Island-based company's digital strategy VP Ryan…
Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk.
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 6, 2014 Is Your Social Marketing Successful? Prove it Brands Create Engagement With Mobile & Social Many Forms of Measurable Metrics on Fiskars Mobile Tour Marketers Need to Improve Mobile Infrastructure:…